Sitara is an Associate on Craft's Investment team. Prior to Craft, she was on the Data team at Second Measure (acquired by Bloomberg), a consumer analytics company. She started her career on the Growth team at Manifold (acquired by Snyk), a developer tools marketplace startup, where she was responsible for product and marketing analytics, and partner management. Sitara graduated from University of California, Los Angeles with a Bachelor of Science in Mathematics of Computation.