1.
Talent
People are the lynchpin between a great idea and a great company. Craft helps founders find the best talent across functions - from product and engineering, to marketing, sales and G&A.
2.
PR and Communications
One of the first things founders need is help architecting an earned marketing strategy. Craft helps founders build their most compelling narrative and then broadcast it to the world through PR, social, content and thought leadership.
3.
Executive Briefing Center
Craft’s Executive Briefing Center connects our founders with C-level executives from the Fortune 1000 to promote knowledge and accelerate growth.
4.
Performance Marketing
Growth initiatives are critical for startups at every stage. From digital advertising, influencer marketing and content marketing, to social media and email marketing, Craft helps founders build campaigns, optimize for best results, rinse and repeat.
5.
Government Relations and Legal Affairs
Everyday, founders are confronted with a morass of legal, regulatory and compliance issues. Some need guidance on risk mitigation and financing, others are operating in regulated industries, while others see government as an attractive market segment. We help our founders identify and prioritize the areas where they need help, connect them to the right resources and provide ongoing support.
6.
Information Security
Security best practices have never been more critical. From viruses, phishing, adware and spyware to DOS and DDOS attacks, founders face a growing threat from unknown rogue forces. Craft helps assess the security implications of product design and use, advises on how to approach and solve problems and code and infrastructure audits as needed.
